(Note: this blog post is in no way intended to disparage the fine products and marketing of Zak! insulated cups and mugs.)
Brad (Director of Marketing): So we have two new members on the team, Andrew and Seth. Let’s give them a warm welcome. (Thumbs up and applause emoji’s from all Zoom participants.) Would you two mind telling us a little about yourselves before we begin. Andrew, why don’t you go first?
Andrew: Hi everyone. Glad to be part of the marketing team. I just graduated with an MFA in Poetry from Northwestern. I have seven previous years experience in marketing with REI. I’m really excited to be here.
Seth: Yo what up? So I’ll just come out and say it: my Dad’s the boss. The head honcho. The big burrito. I’m in a band. He wanted me to “try it out,” because I got, like, in some trouble and owe him some dough. So here I am. Peace y’all.
Brad: Great, thanks guys. Today we’re finalizing the sleeve for our new 13 oz. insulated cup. I’ll share my screen to show the new members the work we have so far. Any final ideas?
Andrew: I actually have a short poem that I wrote this morning. Maybe it would fit above the bar code and next to the base camp logo? Here, I’ll read it:
Rivers are long, Mountains are tall,
Recycle this band,
Keep the earth clean for all.
Brad: Wow, that’s um, that’s good. Yeah. I think we can use that. Just email it to me after the meeting. Great. Thanks. Anyone have anything else?
Seth: Yeah I got something broseph. What if, like, you know, we uh, added an exclamation point after the company name. Instead of Zak. It would be, Zak! You know, like, instead of when you cheers after pouring a brewski with your buds at a campsite, instead of cheers-ing with a Zak. You would be like, Zak!
Brad: Ooookay, well, um, I guess, you know, maybe? We’ll think about it.
Seth: Far out, bro, far out.